For tattoo shops, artists, piercers and permanent makeup
The CRM and booking software for tattoo studios
Book consults with a deposit, remind clients before every session, send your aftercare check-in, ask for the review and keep every conversation in one inbox. Relay runs a working tattoo studio today, and it started there.
Get started free See pricing Book a 15-minute demoFree plan. No card. Your workspace starts with the studio playbooks.
Where shops lose bookings
The inquiry that goes quiet
Someone asks about a piece, you reply between sessions, and they never answer. Nobody follows up.
Consults with no deposit
A booked consult with nothing paid is easy to skip, and the slot goes empty.
No-shows
A client forgets, the chair sits empty and the time is gone.
Aftercare questions
Aftercare questions arrive at night, in three different apps, and get missed. Touch-up requests get lost the same way.
Reviews never asked for
Happy clients leave, and nobody sends them the link while the piece is fresh.
What Relay does for a studio
One inbox for texts, calls and email
Texts, calls, email, web chat and form inquiries land on the client’s thread in one shared inbox. Facebook and Instagram messages join it once you connect your Page.
Consult booking
A public booking page for each artist’s calendar, synced to Google Calendar, with a confirmation and prep message sent right after they book.
Deposits
Deposits via Square: a flat or percentage deposit, paid on the booking page when the client books. Card on file and a late-cancel or no-show fee are there too, only if you turn them on.
Reminders
Texts a week, three days and one day before the session. Replies land in your inbox, and quiet hours keep anything from going out overnight.
Follow-up on quiet inquiries
Switch on the new-lead follow-up and every new inquiry gets a first reply within a minute, then follow-ups until they reply, book or opt out. Off until you turn it on.
Aftercare check-ins
A check-in text the day after the session and another at the end of the first week. Relay ships no aftercare wording: you write the message, so it says exactly what your artists tell clients. Replies and touch-up requests come to you privately.
Review requests
Two hours after the session is marked done, the client gets your review link while the piece is fresh.
Missed-call text back
You are mid-session and the phone rings. The caller gets a text within a minute and can reply with what they want.
The AI Front Desk
An add-on for any paid plan: it answers your business line, books against your calendar and saves the caller as a contact, so a missed call becomes a booking instead of a voicemail.
Playbooks are turned on from Automations → Templates and every message is yours to edit.
Multi-artist shops
Give each artist a calendar and booking link, and add them as team members on one account. Plans are priced for the shop, not per person, with a team allowance on each plan: Free 1 person · Starter 3 people · Pro 10 people · Business unlimited.
Flash days and books-open lists
Tag the clients who asked to hear about flash or open books, save them as a segment and send one text or email blast. Anyone in a Waitlist pipeline stage gets a text when an appointment is canceled, up to five people per opening.
Also in the box
- Signed consent and waiver forms
- Photos on the client record
- Session packages
- Intake forms that create the contact
- Website chat widget
- SMS and email blasts
- Segments and tags
- Quiet hours in the customer’s time zone
- Opt-outs honored automatically
Simple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Starter
- 2,500 contacts, unlimited pipelines
- SMS & email
- Automations (up to 10) and API access
- Your own logo and colors
- Priority support
Business
- 50,000 contacts
- Unlimited users, automations & storage
- Unlimited API keys & webhooks
- Custom integrations
- Priority support
AI Front Desk $149/month, add to any paid plan
Answers your phone, books appointments, captures leads. Includes AI replies to Instagram and Facebook DMs and comments. 150 talk minutes included, then $0.45/min.
Additional business Add a second location or brand to any paid plan
Each added business is its own workspace under your login at half the parent plan: Starter +$15/mo, Pro +$40/mo, Business +$100/mo. Up to 5 businesses; past that, the agency suite at $997/mo.
Your plan includes the software, the setup guides and email support. Want us to set it up for you? That's done-for-you, quoted per project.
Questions tattoo studios ask
Can each artist have their own booking page?
Yes. Make a calendar for each artist and each one gets its own public booking link, its own hours and its own deposit and no-show settings.
How do deposits work?
Turn on Service Studio (Admin, then Platform) and connect your Square account. On each calendar you set a flat or percentage deposit, and the client pays it on the booking page as they book. If the deposit cannot be collected, the booking does not go through. The money goes to your Square account.
Can clients sign a consent form before the session?
Yes. Send a Relay consent form with the booking confirmation. The signed copy is saved as a PDF on the client record.
Can I answer Instagram DMs in Relay?
Facebook and Instagram messages arrive in the shared inbox once you connect your Page, next to texts, calls, email, web chat and form inquiries.
Can I text my list when books open or for a flash day?
Yes. Tag the clients who want to hear about it, build a segment and send one SMS or email blast. Opt-outs are honored automatically. Put people in a Waitlist pipeline stage and Relay texts up to five of them when an appointment is canceled.
Is there a free plan?
Yes, with no card at signup. The free plan covers contacts, booking and email. Texting starts on the Starter plan.
Set up Relay for your studio
Free plan, no card, and your workspace starts with the playbooks tattoo studios use.
Get started free