Relay, by industry
Relay is one product — a shared inbox for text, email and calls, a booking page, forms, pipelines and a library of follow-up playbooks. What changes by industry is which playbooks you turn on first. Pick yours.
Get started free Book a 15-minute demoRelay for law firms
A CRM for small law firms: intake forms that create the matter contact, a follow-up cadence for every inquiry, one inbox for email, text and calls, and consult booking.
Relay for med spas
A CRM for med spas and aesthetics clinics: consultation follow-up, treatment-interval reminders, post-treatment check-ins, review requests and one inbox for text, email and Instagram.
Relay for real estate agents
A CRM for real estate agents and small brokerages: a warming cadence for every new lead, leads from Zillow or any portal by webhook, showing reminders, and anniversary touches that bring referrals.
Relay for insurance agencies
A CRM for independent insurance agencies: renewal reminders that count down to the policy date, quote follow-up, new-lead response in minutes, and one inbox for text, email and calls.
Relay for salons and barbers
A CRM for salons, barbershops and beauty studios: missed-call text-back while your hands are busy, appointment reminders, rebooking nudges, review requests and Instagram in the same inbox.
Relay for gyms and fitness studios
A CRM for gyms, studios and personal trainers: follow up every trial and lead in minutes, win back members who stopped showing up, renew memberships before they lapse, and text the whole floor at once.
Relay for accountants and bookkeepers
A CRM for small accounting and bookkeeping firms: deadline reminders that count down to filing dates, a ladder that chases missing documents, invoices with automatic follow-up, and one inbox for every client.
Relay for consultants and coaches
A CRM for consultants and coaches: discovery-call booking with reminders, a follow-up ladder for every proposal, email nurture sequences, invoices, and one inbox for every client conversation.
Relay for veterinary clinics
A CRM for veterinary clinics and pet care: vaccination and check-up reminders from the last visit, appointment reminders, missed-call text-back during surgery, and review requests after the visit.
Relay for pet groomers
A CRM for dog and pet groomers: texts back the calls you miss mid-groom, appointment reminders, rebooking nudges counted from the last visit, waitlist fill and review requests.
Relay for auto repair shops
A CRM for independent auto repair shops: follow up every estimate that went quiet, annual service reminders, missed-call text-back from the bay, review requests and one inbox for text, email and calls.
Relay for cleaning companies
A CRM for house and office cleaning companies: follow up every quote, remind clients before each visit, text back the calls you miss on a job, and give each team member a calendar.
The CRM and booking software for tattoo studios
Tattoo shop booking software and CRM: consult booking with deposits, reminders before every session, aftercare check-ins, review requests and one inbox for texts, calls and email.
Honest early-stage pitchRelay for new businesses
Starting a business and choosing software? Relay is early too. The tooling is ahead of the polish in places, early users get a direct line to the people building it, and the pricing is the same as everyone’s.
Run a trades or field-service shop? TradesBackbone is built for that.
Simple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Starter
- 2,500 contacts, unlimited pipelines
- SMS & email
- Automations (up to 10) and API access
- Your own logo and colors
- Priority support
Business
- 50,000 contacts
- Unlimited users, automations & storage
- Unlimited API keys & webhooks
- Custom integrations
- Priority support
AI Front Desk $149/month, add to any paid plan
Answers your phone, books appointments, captures leads. Includes AI replies to Instagram and Facebook DMs and comments. 150 talk minutes included, then $0.45/min.
Additional business Add a second location or brand to any paid plan
Each added business is its own workspace under your login at half the parent plan: Starter +$15/mo, Pro +$40/mo, Business +$100/mo. Up to 5 businesses; past that, the agency suite at $997/mo.
Your plan includes the software, the setup guides and email support. Want us to set it up for you? That's done-for-you, quoted per project.